TATA Motor – 2025 Digital Cockpit HMI Design Concept
2020, Automotive, Digital Cockpit HMI Design
- Design for 2025 TATA E-Cockpit Experience for India market
- Concept Design for TATA’s new Generation Vehicle “Gen3” in regards to E-Cockpit HMI, incl. IC, IVI displays.
- Upgrade the design based on customer feedbacks from Gen 1 & 2.
- Generic Design Strategy
- Improve the previous Constraints from Customer’s Gen 1 and 2 carlines
- Screen Obscuration on IC and IVI
- Poor screen content visibility (Sun Washout / Screen Reflections)
- Irregular shapes in design makes future change difficult
- Design Ergonomics Philosophy
- Generic UX Strategy
- Statemachine – IC and SWC
- Readability and Physical Ergonomics (ISO based)
UI screens remain confidential.