R&D – Toyota 2028 Wellbeing Car Concept in Virtual Reality

2021, Automotive, Concept Design

Project Obejctive

  • Design Toyota 2028 Car Concept with the focus on “Design for Wellbeing”.
  • Design media over Virtual Reality.

Design Challenges

  • Close Collaboration with internatioanl teams, in Germany, China and Belgium
    • Remote Brainstorming session with global teams
    • Implementation via Germany team; Evaluation by China team
    • 7 hours time zone differences
  • Shortened Deadline in Project Schedule

My Responsibility

  • Ideation Brainstorming
  • Key Use Casea & User Journey
  • Ideation Evalution (Questionnaire Survey)
  • VR Demo Evalution (Usability Test and Analysis)
Design Ideation Brainstorming
VR Usability Test


The project ended with highly satisfied customer.

The project outcomes remain confidential.