R&D – Motorcycle HMI Design IP “Luxoft Digital Community”

2020-2021, Automotive, Motorcyle Concept Design

Project Objective

  • Design the new generation of Software system for market-leading motorcyle brand, which aligns with it’s future business vision — “Design to Attract the Female and Young Generation Riders“.
  • Promote Luxoft Design Capabilities.

Design Challenge

  • Understand female’s mindset on decision-making
  • Transform the understanding to solid design solution
  • Motorcycle rider distraction
  • Interactions based on Motorcycle
  • Market the Luxoft Design IP
Female decision-making motivation & barrier

My Responsibility

Lead the project from 0 to Everything.

Main HMI Functions

  • City Motor Radar
  • Motor Virtual Gesture
  • Motor Trip Match
  • Motor Surprise Camera
  • Riding DJ

Outcomes

UI screens remain confidential.